8/30/2023 0 Comments Honda inventory shortageCar shoppers on the younger end of Autolist’s survey audience were the most likely to agree that now was still a good time to get a new or used vehicle by a significant margin. GM has had to temporarily shut down most of its North American plants due to the semiconductor chip shortage. 31% of people said they were switching to a different brand - rather than looking for a larger or smaller vehicle, something in a different body style, or giving up on certain non-safety-related amenities.Ĭhevy Camaros sit on a lot at the General Motors Lansing Grand River Assembly Plant on September 2. That was the most common response when shoppers were asked what they’re changing during their shopping journey (with our aforementioned truck buyers being the obvious exception here). So what are consumers doing when they can’t find the vehicle they want? Switching brands. Just 8% of respondents said they were giving up safety features that they would normally look for in their next vehicle as a result of low inventory at the dealership. Autolist’s survey asked shoppers if and how they were compromising on their next vehicle when they couldn’t find the one they originally were looking for. 46% of them said they were looking at brands they wouldn’t normally consider as a result of inventory woes.)Ģ. (At the other end of the loyalty spectrum are shoppers looking for small sedans. Just 20% said they would do so, the second-lowest number behind only full-size sedan shoppers. Truck shoppers in our survey were also among the least likely to consider a different type of vehicle than they originally considered. Just 24% of truck shoppers in Autolist’s survey said they were looking at a different brand that they would normally consider as a result of the inventory shortages. Once an automaker hooks a truck buyer, it’s exceptionally hard to get them to switch to a different brand, let alone a different type of vehicle.ĭespite the chip shortage hammering truck production for the key fullsize truck players - General Motors, Ford, and Ram - and forcing plant closures, truck shoppers in Autolist’s survey remained the most loyal out of any vehicle segment in the industry. Truck buyers - particularly fullsize truck buyers - are the most loyal car shoppers in the industry. Speedway in Sparta, Kentucky, U.S., on July 16, 2021. New Ford F-Series pickup trucks are stored in a lot during a semiconductor shortage at Kentucky.
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